The majority of our wines are on-‐trade specific. We understand that the conflicts you can have with your customer when your local supermarket promotes at outrageous prices, which can conflict with required pricing, especially in the entry range. There can be a call for brands in our industry but only where these brands demand a higher premium and where the brand owners do not excessively promote in the off-‐trade.To this end we have aligned ourselves with key wine partners and introduced a range of wines which we source directly to preserve our credence and ensure continuity and quality that you are looking for.