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Privacy Policy

Dayla Ltd Privacy Policy

This is the privacy notice of Dayla Ltd, covering the rights that customers and ex-customers of Dayla Ltd have over how their personal information held by Dayla is used.

In this document, “we”, “our”, or “us” refer to Dayla Ltd.

Our registered office is at Dayla House, 50 Aylesbury Road, Aston Clinton, Bucks HP22 5AH

Our contact email address on privacy matters is [email protected]

We value the privacy of those who provide personal data to us. This policy applies to our customers, personnel that work for our customers, website visitors, consumers, distributors, our suppliers (and potential suppliers), personnel of such suppliers and contractors.  This policy describes

  • How we collect Data;
  • How we use this data and the legal basis upon which we process it;
  • Disclosure of Data
  • Retention of Data
  • Marketing
  • Security
  • Changes to our Privacy Policy
  • Making a complaint

This policy also describes other important topics relating to your data and its privacy. Please read this privacy policy carefully to understand how we handle your personal data.

By accessing or browsing our website, contacting us on social media, working with or for us, offering your goods or services to us, using any of the goods and services that we provide to you or otherwise providing your data to us, you confirm that you have read and understood the entirety of this privacy policy.

Data collection

We may receive some data about you directly from you. However, we may also receive data about you from third parties such as your employer or our suppliers and public agencies (including customs officials), which we refer to as “Third Party Sources” throughout this policy.

We, or third parties on our behalf, may collect and use any of the following data about you and we refer to this as “personal data” throughout this policy: Personal data which you give us (or which we receive from Third Party Sources).You or your employer or recruitment agency may give us personal data about yourself by using the online forms provided on our website, completing order forms, setting up an account with us, or by contacting us by phone, e-mail or other means. This includes, for example, when you or your employer provide your personal data to us in order to receive our services.   You, or our Third Party Sources may also give us personal data about you when you are or it is offering or providing services to us.

The personal data which you give us (or which we receive from Third Party Sources) may include: Data about you: your name; your job title; company name; e-mail address; your telephone number; account information; your company’s address; your gender; your date of birth; payment and transactional data, delivery details, including billing and delivery addresses, data provided when you correspond with us; any updates to data provided to us, any other information you provide; and if you attend our premises, CCTV footage.

Data about the goods or services we provide to you: data needed to provide goods or services to you (including data on account opening forms, details of your order, order history, payment details, delivery address, delivery requirements and restrictions, trade references and tax information); the name you give us for personalised products; customer services data; and customer relationship management and marketing data.

Data about services that we receive from you or your employer (including breweries, wholesalers, media contacts, transport suppliers, technical support equipment providers and engineers, brand ambassadors and other contractors): your website; your photo and video footage if you are a supplier; CVs, pitch and tender data; and white paper data; supplier due diligence data (In relation to the alcohol wholesale registration scheme); work contact data (phone number, postal address, mailing address, email address); proof of identification and address;

Each time you visit our website we may automatically collect any of the following data: technical data, including the Internet protocol (IP) address used to connect your computer to the internet, domain name and country which requests data, the files requested, browser type and version, browser plug-in types and versions, operating system and platform; data about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time), time and length of visits to certain pages, page interaction data (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, traffic data, location data, weblogs and other communication data and data provided when requesting further service or downloads.

If you choose to use social media in order to contact us or find out about our products or services, your profile data (including your preferences and interactions with us on Facebook, Instagram and Twitter) and data which you post on message boards which are relevant to our business. If you attend our events, your photograph and event video footage (we will also give you notice of this at the event).

If you contact us on social media, we will collect certain data about you from your social media page and through your interactions with us or with data about our products and services. If you are a customer or a supplier (or a potential customer or supplier) or work for one of them (including as a consultant), we may obtain data about you from your company’s website. If you are visiting our premises we may also collect personal data about you on CCTV.

Our websites ‘’, ‘’ and ‘’ are currently “non-transactional” and so no personal details need to be entered – and consequently stored.

We will not send you any marketing literature as a result of you using any of our websites. We do not use cookies on any of our websites.



We process the personal data listed above ‘Data Collection’ for the following purposes:

  • As required to establish and fulfil a contract with you, for example, if you make a purchase from us or enter into an agreement to provide or receive services. This may include verifying your identity, taking payments, communicating with you, providing customer services and arranging the delivery or other provision of products or services. We require this information in order to enter into a contract with you and are unable to do so without it;
  • To comply with applicable law and regulation;
  • In accordance with our legitimate interests in protecting Dayla Ltd’ legitimate business interests and legal rights, including but not limited to, use in connection with legal claims, compliance, regulatory and investigative purposes (including disclosure of such information in connection with legal process or litigation);
  • With your express consent to respond to any comments or complaints we may receive from you, and/or in accordance with our legitimate interests including to investigate any complaints received from you or from others, about our products or services;
  • We may use information you provide to personalise: (i) Our communications to you; and (ii) Products or services for you, in accordance with our legitimate interests;
  • If you provide a credit or debit card, we may also use third parties (such as POS payment providers) to check the validity of the sort code, account number and card number you submit in order to prevent fraud, in accordance with our legitimate interests and those of third parties;
  • We may monitor any customer or supplier account to prevent, investigate and/or report fraud, terrorism, misrepresentation, security incidents or crime, in accordance with applicable law and our legitimate interests;
  • We may use your information to invite you to take part in market research or surveys.

We may also send you direct marketing in relation to relevant products and services. Electronic direct marketing will only be sent where you have given your consent to receive it or we believe there is a legitimate interest in the information it contains, or (where this is allowed) you have been given an opportunity to opt-out. You will continue to be able to opt-out of electronic direct marketing at any time by following the instructions in the relevant communication.

Disclosure of Data

We may share your personal data within our organisation where it is in our legitimate interest to do so for internal administrative purposes (for example, ensuring consistent and coherent delivery of services to our customers, corporate strategy, compliance, auditing and monitoring, research and development and quality assurance).

We may share your personal data with the following categories of third parties: Our professional advisors such as our auditors and external legal and financial advisors, our Suppliers of Goods and Service’s and sub-contractors, including but not limited to Breweries, Relevant Industry Manufacturers & distributors, payment processors, suppliers of technical and support services, providers of Information Technology and software infrastructure, Telephony Providers, Insurers, logistic providers, and cloud service providers; your employer or recruitment agency; public agencies (including customs officials); companies that assist us in our marketing, advertising and promotional activities; and analytics and search engine providers that assist us in the improvement and optimisation of our website. Any third parties with whom we share your personal data are limited (by law and by contract) in their ability to use your personal data for any purpose other than to provide services for us. We will always ensure that any third parties with whom we share your personal data are subject to privacy and security obligations consistent with this privacy policy and applicable laws. We will also disclose your personal data to third parties: where it is in our legitimate interests to do so to run, grow and develop our business: if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, any lawful request from government or law enforcement officials and as may be required to meet national security or law enforcement requirements or prevent illegal activity; in order to enforce or apply our terms and conditions or any other agreement or to respond to any claims, to protect our rights or the rights of a third party, to protect the safety of any person or to prevent any illegal activity; or to protect the rights, property, or safety of Dayla Ltd, our staff, our customers or other persons. This may include exchanging personal data with other organisations for the purposes of fraud protection and credit risk reduction.

Save as expressly detailed above, we will never share, sell or rent any of your personal data to any third party without notifying you and, where necessary, obtaining your consent. If you have given your consent for us to use your personal data in a particular way, but later change your mind, you should contact us and we will stop doing so.

Retention of Data

We keep your personal data for no longer than necessary for the purposes for which the personal data is processed.  The length of time we retain personal data for depends on the purposes for which we collect and use it and/or as required to comply with applicable laws and to establish, exercise or defend our legal rights.

Your rights

You have certain rights in relation to your personal data. If you would like further information in relation to these or would like to exercise any of them, please contact us by email at [email protected] at any time. You have the right to request that we:

provide access to any personal data we hold about you; update any of your personal data which is out of date or incorrect; delete any personal data which we are holding about you; restrict the way that we process your personal data; prevent the processing of your personal data for direct-marketing purposes; provide, or not provide, your personal data to a third party provider of services; provide you with a copy of any personal data which we hold about you; or consider any valid objections which you have to our use of your personal data. We will consider all such requests and provide our response within a reasonable period (and in any event any time period required by applicable law). Please note, however, that certain personal data may be exempt from such requests in certain circumstances. If an exception applies, we will tell you this when responding to your request. We may request you provide us with information necessary to confirm your identity before responding to any request you make.


We may collect and use your personal data for undertaking marketing by email, telephone and post. We may send you certain marketing communications (including electronic marketing communications to existing customers) if it is in our legitimate interests to do so for marketing and business development purposes.  However, we will always obtain your consent to direct marketing communications where we are required to do so by law and if we intend to disclose your personal data to any third party for such marketing. If you wish to stop receiving marketing communications, you can contact us by email at [email protected]


Dayla is committed to protecting personal data from loss, misuse, disclosure, alteration, unauthorised access, unavailability and destruction and takes all reasonable precautions to safeguard the confidentiality of personal data, including through use of appropriate organisational and technical measures. Organisational measures include physical access controls to our premises, staff training and locking physical files in filing cabinets.  Technical measures include use of encryption, passwords for access to our systems and use of anti-virus software.

In the course of provision of your personal data to us, your personal data may be transferred over the internet.  Although we make every effort to protect the personal data which you provide to us, the transmission of information over the internet is not completely secure. As such, you acknowledge and accept that we cannot guarantee the security of your personal data transmitted to our website and that any such transmission is at your own risk. Once we have received your personal data, we will use strict procedures and security features to prevent unauthorised access to it.

Changes to our privacy policy

We may update our privacy policy from time to time. Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by post or email. Please check back frequently to see any updates or changes to our privacy policy. By continuing to use the services and our website, or to offer and/or provide services to us you are confirming that you have read and understood the latest version of our privacy policy.

Further questions or making a complaint

If you have any queries or complaints about our collection, use or storage of your personal data, or if you wish to exercise any of your rights in relation to your personal data, please contact [email protected]

We will investigate and attempt to resolve any such complaint or dispute regarding the use or disclosure of your personal data. If you are not happy with our response, you can contact the Information Commissioner’s Office: