NDD AWARDS 2012 Best of the Best
NDD AWARDS 2011 & 2012 Cask wholesaler of the Year
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Meet The Team


Tim Cooper – Managing Director

Tim CooperIt`s not that I was born into this business but it was too good an opportunity to miss, following in the footsteps of both my Father, a Soft Drink Manufacturer and my grandfather who was also a brewer. However being qualified was a MUST and so with a Business Degree and outside experience with both BRITVIC Soft Drinks and a spell at a DAYLA sister Company in the Midlands, I joined the family firm in 1981. In those days we sold less than 200 lines and now it`s over 3000….so the rest is history as they say.

Why this Industry?

We must always remember that we are an important part of the leisure industry and in a way we contribute to folk`s entertainment , so we have to deliver an experience ourselves so people will come back. That is the daily challenge that I enjoy. But overall it`s the people that make it for all of us.

Perfect Day out of Work?

A perfect day out of the office would start with an early morning round of golf followed by a hearty breakfast, a boat on the Thames with friends and lunch on the river, followed by a lazy afternoon watching England winning a test match at Lords. Rounded off with an Italian Meal and a nice bottle of Frascati. 3 meals in a day…unheard of !!

Tim’s Favourite Tipple?

I do love Cask Ale though the weight piles on. A Sauvignon or Merlot suits me and an ice cold lager on a hot day takes a lot of beating.

Outside Interests?

I have played a lot of racquet sports as well as cricket and golf. Music of all sorts is a passion and I do enjoy organising functions and fund raising events most of which I end up compering. Gardening has become an interest…must be an age thing , and I do enjoy a good night out with mates in a busy friendly good old traditional pub so I am very low maintenance when it comes to being contented.

Peter Lapham – Finance Director

Peter Lapham

Peter spent his early education at Dr Challoners Gramar School to then go on to study at London University for four years.  Following his graduation, Peter went on to join British Petroleum head office working in information technology and management, which then led onto planning and acquisition.  Whilst working with BP time was spent variously around the UK, Germany, Australia and Madrid.

So why this industry?

Peter explains how the industry provides so much social contact and enjoyment, and goes on to describe how the people he works with and the customers he sees are some of the happiest people one could ever hope to meet… “it’s a very fulfilling experience”

If you were not at work you would be?

Tending the garden I love followed by a really good game of golf.  Lunch at some point with a nice glass (or 2) of chilled wine by the river, which would then be followed with an evening spent with the family at a social or music event (with more food and drink…Heaven!). In his spare time Peter enjoys golf, tennis, concerts, gardens and visiting restaurants and pubs where the favourite tipple would be a Robust Italian Red Wine (a Montepulciano or d’Abruzzo).  Music of choice would be Clapton or Pink Floyd and he could also listen to hours of Supertramp and Mark Knopfler, which he often does! But ultimately J.J Cole is the absolute favourite.

So anything random to share Peter?

I haven’t any hair (on my head), and have a lousy memory, which doesn’t worry me!

Nick Macknight – Sales Director

Nick Macknight

Nick joined Dayla back in 1977, and has since covered almost every position present within the family firm. Starting as a ‘yard hand’ Nick, a determined young man, quickly worked his way up from drivers mate, forklift driver & store-man through to driver until seizing the opportunity to try his luck with sales. Starting as a vending salesman, Nick quickly progressed onto dispense sales, where he spent a short length before securing his position as area manager. After showing a natural and savvy flair for sales, and by exceeding his area of trade, Nick became sales manager, which has since led to where he proudly and deservedly stands today as director of sales.

Working for fast growing company, and working with big brands in a very fast moving industry keeps Nick on his toes and he relishes the challenge and excitement brought through innovation. So 35 years on, one must question why Nick remains attracted and committed to the industry and the family firm? He simply answers, “it’s having the opportunity to mix and form strong relationships with a diverse range of customers and accounts”… and that is why Nick is still doing what he does best.

Outside of work you will find Nick on the golf course, which regardless of his performance is followed with a few beers (Preferably Timothy Taylor ‘Landlord’ Ale). If he’s not on the golf course Nick also enjoys long walks, a fine glass of pinot noir (listening to classical music), dangerously hot curries or getting set for his next European adventure.

Kevin Saw – Operations Director

Kevin Saw

Kevin has been at Dayla for 27 Years this year. Quite a feat! He started in June 1988 having had 16 years of experience in National and International distribution warehouses, including the Doughnut Company of America.

What do you enjoy most about the industry in which you work?

I love dealing with people who are directly involved and motivated to be successful when dealing with the public.

Why have you continued to work at Dayla?

There is a freedom to succeed or fail by making my own decisions, given all the facts. This makes the job continually exciting and challenging.

Describe your perfect day (out of work):

Not having to think or worry about work! Holidays and travel are what I look forward to.

Favourite Tipple?

Any real ale under 4.5% ABV

Outside Interests?

Motor sports, fishing, football refereeing and spectating as well as PCV driving.

Random fact about yourself:

I was in the 1972 World Hot Rod Final coming 4th, and 6th in 1974.

Phil Dimmock – Technical Services Manager

Phil Dimmock

Phil joined Cabana (soft drinks dispense) in 1988 as a Service Engineer before departing in 2000 to join Ben Shaws (another soft drinks dispense business) as a Senior Technician. In 2005 when the Ben Shaws franchise was acquired by Dayla, Phil joined the team as a Technical Services Manager, where he has been performing a sterling job ever since.

Very much a people person, Phil loves meeting and working with people from all walks of life in the licensed trade from the Directors to customers to consumers. If Phil’s not at work he loves playing golf (win or lose), spending time with his two young grandchildren, and enjoying a nice meal in the evening with his wife.

From Classical to Punk, Paul Weller to Jessie J, there’s no telling what else hides within Phil’s music library. One hidden gem he let slip however, is Tom Jones, which he insists he was driven into listening as a youngster….

Tim Nortje – Wine Development Manger

Tim Nortje

While reading Environmental Science at the University of the West of England I took on a part time Job to fund my way at a wine merchants in Bristol which turned into a career. After graduating I then managed a Wine Merchants in Stratford upon Avon & Oxford (it was with this company that I then passed my wine exams to Advanced level – my next step is Diploma) then moved onto Brand Development with Coors which led to Account Manager Waverley TBS (with various areas of responsibility – St Albans, West London, Central London) before joining the Dayla Team and Heading up James Pettit Wine Merchants as Wine Development Manager. In charge of everything to do with wines – the wine buying, to structuring the wine portfolio, wine category management, wine training, wine development in accounts, pricing etc – aka the Wine Guy.

I love working with wines, who wouldn’t, the industry is constantly changing and no two days are alike, I’m not just sitting behind the desk but meeting the best and the worst that our industry can throw our way. I also love watching my wines grow from strength to strength – it ultimately means I’m doing something right.

Love red wines from the Rhone (Gigondas etc), White wines from New Zealand & Alsace – Riesling , Gewurztraminer & Sauvignon Blanc – also love Hine Antique and Hine Rare & Delicate – it all depends on my mood, I have an eclectic taste on pretty much everything.

Just so many to list, ultimately love adventure and the challenges this puts in my path. I love climbing, running, swimming, cycling, and mountaineering (triathlons, mountain marathons) all of which has been limited by the birth of my two beautiful children Esme and Aaron – so I’m a little tubbier now with a few more grey hairs but a dab hand at nappy changes and getting peed on.

Peter Dennett – Account Manager

Peter Dennett

Peter has been in the licensed trade for over 38 years with spells at Courage Ltd (now Heineken UK), Allied Lyons Group Wines & Spirits, Boddington’s wholesale and Gibbs Mew PLC Regional Brewer. Peter has now been at Dayla & James Pettit Ltd for 16 years and thrives on the challenges associated with such a dynamic market place. He has met many characters over the years (many of them still friends), and explains this is one of the rewards of working in the industry.

If Peter was not at work he would love to be lying beside The Red Sea reading a good book or sea fishing, both with a few ice cold beers.

If he’s not listening to Jon Bon Jovi or Genesis you’ll find him reading or spending time in the kitchen cooking. His drink of choice would be any pint of Cask Ale around 4% ABV or a glass or two of Shiraz with a meal.

Simon Weller – Account Manager

Simon Weller

Simon graduated with an honours degree in geography and biology, which he claims was more fun than working (wonder why?). Simon has spent the past 24 years in the industry, starting with Courage, before working with 4 other wholesalers to then join the team at Dayla. He enjoys being out and about all day, meeting new people and working hard with no day being the same as another.

A perfect day out of work for Simon is a relaxing one with no phone calls, no emails and no problems. He enjoys fishing and all motorsports and when it comes to his favourite tipple, an ice cold Lager will put a smile on his face.

Carol Moran – Account Manager

Carol Moran

Carol has spent over 20 years in the wine trade (gaining WSET Certificate in Wines and Spirits), with 12 of those years being spent in wholesale at Dayla. Carol explains that the industry itself keeps her hot on her toes as “no 2 days are ever the same”, and her ‘Fabulous’ customers keeps the smile on her face.

If Carol wasn’t at work her perfect day would start with breakfast on the terrace of the 12 Apostles Camps Bay SA overlooking the Atlantic Ocean. Followed by lunch on the beach at Langebaan or
afternoon tea in the colonial style gardens of The Nelson Hotel in Cape Town. Watching the Sun set at the top of Table Mountain before Dining at the Blues Restaurant back in Camps Bay overlooking the Atlantic would be the end to a perfect day.

Outside of the workplace Carol loves to travel, go to the theatre and concerts, keep active at the gym and of course shopping! A chilled glass of 1998 Krug Clos du Mesnil whilst listening to some saxophone would put this great lover of good wine and music at ease.

Chris East – Account Manager

Chris East

After finishing at Dr Challoner’s Grammar school in Amersham Chris joined Sainsbury’s Management Training Programme. Following this he spent 4 years in London stores before a further 8 years in the drawing office & microfilm industry.

Chris then went on to start at Carlsberg UK working in Wholesale, Trade Marketing & Free Trade Sales for over 15 years. Chris has now been at Dayla for 6 years, and emphasises that the people are essentially what makes the industry an enjoyable one to work in.

A perfect day out of work for Chris would either be a cliff top walk in Cornwall followed by a pint or a lazy day in Tuscany followed by a glass of quality red (or decent Sauvignon Blanc).

Chris is a great lover of most sports but specifically football, cricket & athletics. When the music is on you’ll hear mostly late 70s /80s club & soul vibes or Otis Reading. On a final note/fact, Chris is actually half way through a Science degree with OU!

Ian McCafferty – Account Manager

Ian McCafferty

Lasting friendships and the trust Ian has developed with his customers over the years is what he enjoys most about the industry and after spending over 16 ½ dedicated years in his areas, Ian has helped bolster his accounts and ease the challenges that have presented themselves in these turbulent times.

After leaving school at 15, Ian started work on a management training scheme for Timothy Whites & Taylors (now boots). As a motivated and enthusiastic youngster, Ian was running his own store by the age of 18, which he quickly outdid to then go and try his luck with sales. After a number of strengthening positions in various companies, Ian started his vocation into the licensed trade (1976) as a free trade area manager with Whitbread (north London west end & city). After many fun fulfilled and enlightening years, Ian decided to move out of London to Aylesbury where he joined William Youngers in 83’ (formerly part of Scottish & Newcastle) as a free trade area manager. After 3 ½ years Ian was headhunted by Arthur Bell distillers (now Diageo) where he worked for 12 years. A promotion took Ian to club specialist where he was responsible for high volume spirit accounts in the Midlands and after four years within the new role the Arthur Bell’s merged with Smirnoff becoming Diageo. At the age of 50 an early retirement looked promising, however, and fortunately for Ian (a man who clearly likes to work), Dayla were appointing a new area manager, which he succeeded in securing and in his words “the rest is history since august 1999”.
A perfect day out of work would be a round of golf on a challenging course with his 3 ‘golf buddies’, followed by ham egg & chips along with a pint of decent cask ale (Cornish by preference). Apart from the golf Ian enjoys listening to music (country & western, blues & jazz), reading and spending time with his family… “This is Ian Mccafferty @ 66 ½ years old and still going strong”

Kieran Dooley – Account Manager

Kieran Dooley


Kieran spent his education at John O’ Gaunt Comprehensive (Hungerford, Berks), which he then left in 1984 to start a summer job for the local soft drinks company ‘Newbury Mineral Water Company’ which was owned by a fantastic fellow the ‘Lord of St Helens’. In 1989 The Beer seller based in Sherbourne, purchased the business and traded for many years until first Bulmers cider and then Scottish Newcastle took control and re branded the business as Waverley tbs………let’s move on.

Kieran has gained a wealth of experience from all divisions of the drinks wholesale sector and as of lately has concentrated on using his Wine knowledge to build a solid foundation for James Pettit and Dayla company.

So why the business? Why Dayla?

Kieran explains the drinks business is so varied and each day is completely different with many obstacles and challenges but never boring. In his words “ Dayla/James Pettit for me offers solutions for all of my customer’s requirements. The service, the product categories ranges, wine expertise, technical support, real people behind the scenes willing to ensure the job is done well.”

His perfect day out of work would probably start with a nice hour run (a boring jogger he insists) followed by a bacon egg sandwich. A day would be well spent with a trip to London with his wife, taking in some its glorious sites, and a trip around Covent Garden for a beer and a flick through cd’s in one of his favourite music shops.

The favourite tipple?
I have seasonal trends but really enjoyed my last pint of  Wadworth 6X, it was in perfect condition. A regional classic French wine is a pleasure also.

So when Kieran is not working, he is usually dropping off or picking up one of his two children, Hope and Stan. He has a small allotment, which he is very good at growing weeds on. On top of this he runs, goes to gigs, listens to music (The Clash/The Smiths/Stone Roses/ Black Crowes/Eels), watches films and loves following his local football team Manchester United.

Telesales Team

778A9577Left to Right: Nina Wex, Laura Saw, Beckie Roberts, Julie Bateman, Denise Philip, Yazmin Keen

Customer Services Team

778A9483 Ann West: Customer Services Manager

Kaz Cooper: Head of Design

Daniel Cooper: Marketing Manager